For Immediate Release:
Nancy Trent / Pam Wadler
Trent & Company, Inc.
594 Broadway, Suite 901
New York, NY 10012
"Freeze Your Way Slim"
NEW YORK – Science has a solution to stubborn fat. We no longer have to invest our hard-earned money on ineffective creams and invasive plastic surgery to contour the body. Finally, medical research has uncovered a simple, very innovative solution to fighting fat — cool it.
Based on scientific evidence, an innovative company, appropriately named Freeze Away Fat, has created Cool Shapes®, the first and only product of its kind that helps you slim down in the comfort and privacy of your own home at a price that won't break the bank.
Studies reported in The New England Journal of Medicine suggest that so-called "baby fat" is good for you — brown fat that is, and according to The Wall Street Journal, researchers have discovered chilling your fat can slim you down. Our bodies are made up of white and brown fat. Brown fat cells are small and highly efficient — while white fat cells are almost 50% larger than brown fat cells and burn fewer calories. The good news is both types of fat cells are uniquely sensitive to cold temperatures. Cold triggers our brown fat to burn more calories. In addition, these studies suggest that cold temperatures can destroy our white fat cells, which make up most of our unwanted bulges.
These scientific discoveries led to the development of Cool Shapes® by Freeze Away Fat. Cool Shapes® are comfortable shorts, with cold-gel packet inserts that, when worn, work to contour your shape, diminish appearance of fat deposits, and help contour problem areas. The cold-gel inserts are positioned in places around the thigh, buttocks, hips, and tummy and work to create a slimmer shape. With continuous wear, of only 30 minutes a day, visible results have been reported in a few weeks.
“Women all over the world continue to spend too much time and money trying to slim down, particularly in areas which seem resistant to diet and exercise. We’ve come up with something that can save you time and money in your pursuit of a slimmer shape!,” said cofounder Jamie Burke.
Cool Shapes® is made of 90 % polyester and 10% lycra and has a total of six pockets to hold the removable thermo gel packets. Cool Shapes® are sold with four gel packs — additional packs may be ordered. The Cool Shape™ shorts come in small, regular and large sizes and can be easily laundered using an automatic washing machine, as well as machine dried on low heat. The inserts are kept in the freezer for at least 2 hours before using.
Readers interested in learning more about Cool Shapes® from Freeze Away Fat visit www.freezeawayfat.com.
ABOUT FREEZEAWAYFAT/COOL SHAPES
Formed by two sisters, Freeze Away Fat, LLC was started by a need to create a convenient and effective solution to achieving a slimmer, more contoured appearance. Jamie Burke, formerly a White House Liaison and National Outreach Officer at the U.S. Department of Health and Human Services and Lark MacPhail, a talented impressionist artist, are on a mission to help people get rid of problem areas in a very cool and comfortable way.
For more information please call Nancy Trent or Pamela Wadler at 212-966-0024.